Treid Affairs Africa is Sales and Marketing Agency focused on helping SMEs Develop strategies to accelerate revenue,build a sustainable and sustainable Business. We also help improve the performance of Brands and Companies by providing advisory and consulting services that help them overcome challenges,
capture growth opportunities, and increase their business outreach.
Born from a vision to unlock Africa’s entrepreneurial potential, Treid Affairs Africa bridges the gap between ambitious dreams and sustainable reality. We transform SMEs into thriving enterprises through expert guidance, proven strategies, and unwavering commitment to your growth.
Treid Affairs Africa emerged from a deep understanding of the unique challenges facing African entrepreneurs. Having witnessed countless talented business owners struggle with market saturation, limited access to proven frameworks, and the overwhelming complexity of scaling in diverse markets, we knew there had to be a better way.
We envision a world where African entrepreneurs and organizations unlock their full potential, build profitable and sustainable businesses, achieve lasting growth, and make meaningful impact. At Treid Affairs Africa, our mission goes beyond sme consulting—we’re your strategic partners in navigating business challenges, capturing growth
Africa’s entrepreneurial spirit is undeniable, but too many brilliant business ideas fail not from lack of passion or talent, but from lack of strategic guidance tailored to our unique market realities. We exist to change that narrative.
We believe every entrepreneur deserves access to world-class business development resources, expert mentorship, and a community of like-minded innovators. We’re not just consultants – we’re partners in your transformation journey, committed to your success as much as you are.
At Treid Affairs Africa, our mission is to empower businesses across Africa to achieve sustainable growth, operational excellence, and competitive advantage.
Empowering businesses to thrive: We envision a world where Entrepreneurs and organizations unlock their full potential, build a profitable and sustainable business, achieve sustainable growth, and make a lasting impact – through innovative strategies, expert guidance, and collaborative partnerships.
Islamiyat Oyin Olodo is an award-winning, Nigeria-based Business Coach who has empowered over 50,000 businesses across Africa through a range of impactful initiatives. Her work includes business development training, capacity-building webinars, business workshops, product awareness campaigns, product launches, trade shows, and food festivals.
In 2020, she founded CTF Business Tribe—now known as TREID Affairs Africa—with a clear mission to foster business growth and collaboration within a thriving entrepreneurial community. The community has grown to include over 1,000 entrepreneurs and professionals from various regions of the world.
Under the umbrella of this initiative, Islamiyat has established:
CTF Exhibition – A brand that hosts trade shows, food festivals, and other promotional events.
CTF Vendors Hub – A platform focused on marketing and advertising for SMEs, spotlighting exceptional entrepreneurs across Africa.
Treid Affairs Africa (TAA) – A business consultancy agency designed to provide strategic business support and development services.
With a multifaceted background as an Administrator, Community Leader, Convener, Business Coach, and Serial Entrepreneur, Islamiyat brings firsthand experience and practical insight to every engagement. Her ability to deliver tailored, results-driven solutions stems from navigating and overcoming numerous challenges throughout her career.
Her contributions to the entrepreneurial landscape have earned recognition from industry leaders, governmental bodies, and institutions across the continent. She has been featured in notable media outlets such as BusinessDay Online, Vanguard, and TVC, among others.
Islamiyat’s influence and impact have also earned her several prestigious accolades, including the Africa’s Under 40 CEOs Award.
Every client relationship at Treid Affairs Africa is built on a foundation of trust, innovation, and measurable results. We don’t just offer advice—we roll up our sleeves and work alongside you to ensure your business transformation delivers lasting impact.